The future of the
Breamlea General Store

Project overview

Breamlea is an incredibly special coastal village tucked away on the south coast of Victoria, mid-way between Barwon Heads and Torquay. Breamlea is known for its beautiful bush setting, stunning beaches, significance to the Wadawurrung and its small, close-knit community.

In April 2022 the management of the Breamlea coastal reserves transferred from the City of Greater Geelong to Barwon Coast Committee of Management Inc. (Barwon Coast). This includes the management of the Breamlea Caravan Park and the on-site Breamlea General Store.

Barwon Coast is committed to working to balance community benefit with responsible management of our resources. Following almost 18 months of operation, Barwon Coast has experienced a significant financial loss from operating the General Store. Due to this loss, we are reviewing options to change the service model to be more financially sustainable while continuing to provide a valuable service to campers, the local community and visitors.

Expressions of Interest now open​

Following community input and to ensure a thorough exploration of sustainable operating models for the Breamlea General Store, we are currently seeking Expressions of Interest (EOI) from experienced individuals and businesses interested in leasing the Breamlea General Store.
The EOI process will conclude on February 26, 2024, with applicants notified of the outcome in March 2024. We invite you to explore the EOI document for more details on this exciting opportunity to contribute to the vibrant Breamlea community.

Community consultation

In late 2023 we asked Breamlea residents, campers, Barwon Coast communities and General Store customers to help by providing their thoughts and ideas about the future of the General Store.

We conducted an oline survey and held face-to-face staff, community and camper focus groups and workshops to fully understand community and camper priorities.

The objective of the community consultation is to provide Breamlea community members and campers with opportunities to share their thoughts around preferences for service and product provision at the Breamlea General Store. This information will be considered by Barwon Coast Committee of Management in its decision making.

Phase 1: determine community priorities​

The first phase of consultation is included an online survey and community, resident and camper Focus Groups. This phase is now complete.

Barwon Coast will now review and analyse the feedback we have received from the community, talk to local organisations and stakeholders, and work to determine options for the future of the Breamlea General Store.

Phase 2: feedback on options

The second phase of consultation will take place in early 2024 and involve bringing community and camper Focus Groups back together to discuss and provide feedback around potential options for the future of the Breamlea General Store.

Phase 3: close the loop

In the third phase, expected to take place in early-to-mid 2024, we will let you know the final decision and share a community consultation report, summarising the themes and feedback we received and how they helped shape the final decision.

EOI now open

We are seeking Expressions of Interest (EOI) from experienced individuals and businesses interested in leasing the Breamlea General Store – read the document below to find out more and apply.

Key Project Dates

Late Nov- Dec 2023
Consultation phase 1
Jan/Feb 2024
Barwon Coast review and analyse feedback 100%
Early 2024
Consultation phase 2 100%
Early/mid 2024
Review and analyse community input 100%
Early/mid 2024
Close the loop: share final decision​ 100%

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